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Feminspire | April 20, 2014

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Now Trending: The 90s Comeback

Now Trending: The 90s Comeback

I’m going to let you in on a little fashion secret; are you ready for this? You sure? Okay, here goes.

Fashion trends are cyclical — every 20 years, give or take, they come back.

Lets take a look at the past century, for example. The 20s, 40s, 60s, and 80s all feature short, often fitted, sexy dresses, and bold colors as the trendy styles for women. The 30s, 50s, 70s, and 90s all feature more earthy tones, maxis, and things with full-body coverage. See the similarities? It’s never exactly the same, but trends have been cycling like this for all of modern fashion, and trend predictors have it down to a science.

So what does that mean for the current state of fashion? Well, where were we 20 years ago? 1992. Grunge styles are on their way back to the forefront, along with the simplistic 90s make-up styles and earthy hues. So, time to dust off or stock up on plaid button downs, tartan trousers, floral dresses, and platform sneakers (why didn’t I ever save mine from my adolescence!?).

90s fashion on the runway

While big name runway stars haven’t fully embraced the 90s trend, favorite youthful designers such as DSquared and WildFox Couture have drawn from their 90s inspiration folders, along with Rag and Bone and Thakoon.

In light of the most recent showings at New York Fashion Week, designers have been showing even more 90s inspired looks. The tartan and plaid was prevalent in many collections, including but not limited to Alice and Olivia, Tracy Reese, Vivienne Tam, Kate Spade, and our grungy favorites Marc by Marc Jacobs and Betsey Johnson. Leading the pack of full-on 90s is Rodarte, whose low-slung hips, acid wash denim, and printed silks, along with plenty of tie dye, had me nostalgic for the summer camps of my youth. Similarly, designer Jeremy Scott fused chunky graphic knits with teen-angsty phrases and plenty of plaid and bare midriffs. These collections prove that the 90s are definitely back and will be sticking around for awhile!

90s inspired rodarte runwayRodarte Fall/Winter 2013

90s Jeremy Scott runwayJeremy Scott Fall/Winter 2013

Now, the easiest way to shop this trend is by hitting up your local Good Will, Savers, or Value Village. H&M and Forever 21 have 90s-inspired pieces as well, but you can’t go wrong with the real deal. This is fastly becoming one of those trends you can find anywhere.

So lets throw on Clueless and some Saved By The Bell and get sartorially inspired! What say you?

Written by Sahra Schukraft