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Feminspire | May 20, 2013

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Latina Women on Screen: A Realistic Portrayal?

Latina Women on Screen: A Realistic Portrayal?

With recent rise in popularity of shows like Modern Family and Glee, it is important to dissect the role of women of color in these shows and popular culture as a whole. Unfortunately, Latina characters are usually assigned the worst of the stereotypes. In popular Western culture, Latinas embody sex. They have the Latin look of tan skin, dark hair, and voluptuous bodies. They are fiery with tempers that can only be a result of many years chugging tequila and bearing through tropical storms. Yet on the reverse side, Latinas are also painted as the meek, submissive maid or nanny; little women who are only good for cleaning and making tamales.

All the stereotypes of Latin women displayed in popular media are not just false, they are dangerous to the self-confidence of American-born Latinas who are forced to take in these images on a daily basis. Men also suffer from Latin stereotypes, but it is often the women who bear the burden of the most negative ones. Let’s start with the “Latin Look.” There is nothing popular culture got more wrong than this. Perhaps the most dangerous of all the Latin on-screen tropes, it is not only disgustingly stereotypical but it harms Latinas who do not fit the “typical” Latin look at all.

From Cameron Diaz and Demi Lovato to Zoe Saldana and Gina Torres, Latina women come in such a large range of different races and colors that the Latinas depicting and representing all Latin women in the media is not even close to accurate. In fact, Penelope Cruz, who has often been cast as Latina, is from Spain. Penelope Cruz has the Latin Look and thus has been cast in many roles because of it, but as a Spanish woman, she is not Latina. Latinas are usually a mix of either usually Spanish, African and indigenous blood and they sometimes have all three. Gina Torres, a beautiful Dominican actress who has never played a Latina on screen, has been quoted saying, “When I became an actress I quickly realize that the world liked their Latinos to look Italian. Not like me. So I wasn’t going up for Latina parts. I was going up for African American parts.” Torres’ experience is one that is very widespread. There is no place for Black Latinas in Hollywood. Not having anyone to look up to on the big screen and lack of representation kills the confidence of real-life Black Latinas.

Not all Latinas look like Eva Mendes or Salma Hayek. Mendes is Cuban, and as beautiful as she is, and though it is amazing whenever a woman of color makes a name for herself, many Cuban women do not look like Eva. Cubans have African and Spanish ancestry, and as a result Cubans come in a variety of different shades and skin tones, from the light-skinned Eva Mendes to the dark-skinned and equally talented Celia Cruz.

Latin women often play the role of the seductress, like Roselyn Sanchez in Rush Hour II and Marisa Tomei (an Italian-American actress from Brooklyn) in The Perez Family. The seductive, sexy Latinas entice men. This stereotype often crosses into dangerous territory when high school-aged Latinas are showcased with the same promiscuity, such as Naya Rivera’s Santana Lopez or Francia Raisa’s Adrian Lee. Jack Thomas, a writer for Tu Vez, wrote “When white women are prostitutes, they are usually the “hooker with a heart of gold” like in Pretty Woman. When a Latina is a whore, she’s just a slut.” The “La Virgen y La Puta” stereotype is especially idiotic when Hollywood tries to convince its viewers that Latinas happen to be both fiery and uncontrollable while also fitting to be a nanny or maid.

In the second trope we’ll examine, the “La Virgen/the Virgin,” the poor little Latina is trapped in the submissive role of a housekeeper or nanny and is usually rescued by a kind-hearted white man. For an example, look at  Jennifer Lopez in Maid in Manhattan or Maria from America’s favorite musical West Side Story. Maria is the innocent yet submissive Puerto Rican girl who is swept off her feet by a charming white man. The story writes itself. Yet, with regards to the “La Puta/the Whore” part of the paradox, do a quick Google search of the words “Latin woman” and you’ll find yourself amidst hundreds of links taking you to kinky, exotic porn or dating sites to find the perfectly enticing Latin woman for you.

Currently Hollywood only has two roles for Latinas: the slut and the maid. Actresses such as Salma Hayek and Eva Longoria have worked long and hard to create a place for Latina actresses in the general media but Latin women still have a long way to go until films and television shows have rounder Latina characters.

Written by Alicia V Perez

Correction: An earlier version of this article misidentified Paz Vega as Latina. She is, in fact, Spanish. We regret the error.

  • http://www.facebook.com/christen.cromwell Christen Cromwell

    This was such a great article. I know it’s over 50 years old now, but I always hated that Natalie Wood portrayed Maria in “West Side Story”. She didn’t even do her own singing! I would love to do and see more work with Latina actresses.

  • Ms Duran

    Love this article, I’ve had this conversation so many times! These portrayals affect us all in daily life and personal interactions, in both subtle and very blatant ways. Example: someone once told me that I’m probably a “fiery” lover – thanks, mainstream media. I’ve learned that the best way to dispel the myths is to make a strong statement with your personality and actions, they’ll figure out that there’s much more than what the media is telling them!

  • Sierra

    Paz Vega is Spanish.. It’s ironic you point out Penelope Cruz is not at all Latina, and then list another Spanish actress as a Latina.

    • http://www.feminspire.com/ Jess Mary

      Thank you for bringing that to our attention. We regret the error and have issued a correction.

  • Emma

    This is an awesome article!!

  • http://twitter.com/cliclinx Clic Linx

    This is a stupid article. So you are saying Penelope Cruz is not Latina. Why then does she have a Latin last name and speak a Latin based language like Spanish?

    Also I hate the word Latino/Latina because it is a Pan-ethnic term. It is to broad and general of a term like Asian. There are many countries in Latin America and in the Caribbean. Just like there are many countries in Asia. Japanese, Chinese, Koreans and Indians from India and Pakistanis are all Asian but they are all different ethnic groups.

    Meaning they are not the same just like Dominicans and Argentinean are not the same. Just because you speak the same Spanish language does not make you the same. Caribbean like Dominican Republic, Cuba is more African and White European Hispanic based and Argentina is more White Hispanic European based with some Native Indigenous. Mexico, & Guatemala is more Indigenous with Spanish/European based.

    2nd As far as a Latina stereo type look it is and will always be Mexican. I am sorry to tell you but the reason for that is that they are the majority in this country. The reason for that is because Tejas now Texas, New Mexico previously Nuevo Mexico, Arizona, Colorado, Nevada, and California use to be part of Mexico. They have been in the southwest longer than Anglos or any other people that includes Hollywood California. Look at Los Angeles as a prime example. Mexican Americans outnumber every other Hispanic/latino group. Look at the Alamo and look up Santa Ana.

    You also should look up who brought the word Latine America to the New world and why. It was brought by the French and introduced into Mexico. Later it spread north to Northern parts of Mexico now the United States. You can also look up LuLac and who started that organization and where it was started. It was started by Mexican Americans in Corpus Christi.

    Anglos have been dealing with Mexican/ Mexican Americans since the westward expansion and after they bought the Louisiana purchase. They then went into Texas. Puerto Ricans ended up becoming part of the U.S in 1898 and then became U.S Citizens in 1917 due to the Jones act. This is why they are the 2nd largest Hispanic group in the United States. Anglo Americans have had less experiences with people from the Caribbean. Cubans started becoming U.S Citizens when they started to defect from Cuba in the late 1950′s due to the Batista Regime and then Communism.

    If you look at cities like Laredo and Nuevo Laredo in Mexico they are sister cities liek San Diego and Tijuana. There are many sister cities along the border of the United States and Mexican border than ended up being separated due to the United States claiming the new territory like they ended up claiming Puerto Rico from Spain.

    Black Latinas or Afro Latinas will never be mainstream because they are actually a minority in a minority. Most of them come from the Caribbean countries but if you compare them to Mezo Latinas which are the majority they will always be outnumbered. The lighter looking Afro Latinas that can blend in may have a shot but the darker ones will find it harder to land any significant roles if they are looking for a mainstream latina.

    Really I hate the term Latina and because Movie producers are not specific they always will have problems. If they were like we need a Puerto Rican girl or Dominican girl for this part then it would make it easier. However since they probably don’t know where PUerto Rico or Dominican Republic is they just use generic broad terms. Listen if they wanted a Mexicana Chicana, Tejana, or Chola for a part then it would be more specific and they wouldn’t have Afro Latinas auditioning for parts they are not wanted for.

  • http://www.facebook.com/raices.deplatano Lenna Garay

    Saludos desde Puerto Rico / Greetings from Puerto Rico,

    I’m a Puerto Rican “Latina” (although I prefer the term “Hispanic”, as it is far more inclusive and less offensive), and I’m really proud of being so. I think it’s time for Americans to take control of their brains, and not let Hollywood and other forms of mass media take rein of their lives and ways of thinking/acting. I’m tired of all the stereotypes and racism that us minorities have to endure. After all, Hispanic women can, too, be smart and successful, regardless of their ancestry, language or skin color. NO, we’re not sex-crazed animals with huge boobs, long and dark hair and a perfect ass. In fact, Hispanic American females (not singling out “Latinas” in the US, but including Spanish and Latin American girls, also) can be extremely diverse and DO NOT fall into a single category. Sadly but true, ignorance STILL keeps the United States from being the democratic nation that the founding fathers wanted it to be… that land of pseudo-equality and pseudo-freedom that the government and media still insist today on selling to the world. I find no comfort in a country that dares to open its arms to the world offering peace and bullshit dreams, but then shuns you for being different (meaning, not white). That, guys and gals, is very, truly disappointing.

    Two thumbs up on this eye-opening article!

  • Marieli Bustamante

    So I am guessing that you are one of many who believe that Dominicans are the poster children for all Afro-Latinos. I say this because I know for a fact that if you would have done some research on Gina Toress you would know that she is a proud Cubana like myself. Afro-Hispanics are in all of the new world. explore Colombia, Panama, Brazil, Puerto Rico, Dominican Republic, Honduras, Peru…etc…etc…I wonder if Dominicans have picked up on this. I know that from reading many articles I have.

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