Everyone knows PETA for their highly sexual, often pornographic adverts against Nonhuman Animal cruelty. Many other advocacy organizations are aware of PETA’s publicity and have started to replicate the nude campaigns. Many would argue that the attention PETA gets is not exactly positive, and PETA itself abides by the motto: “Any attention is good attention.” Sex sells, and sexist advertising permeates our culture. Of all the subjects sexually objectified in the media, 96% are women. The bodies of women are used to sell everything from hamburgers to automobiles. PETA quite rationally decided to replicate the popular advertising techniques that seem to work for other multi-million dollar businesses. If sex can sell commodities, surely it can sell compassion. Of course, it’s not just any women used to sell products. Women must be of a certain stature and a certain race. Very few companies stray from the super skinny and tanned white woman trope. She must also convey sexual availability: She has to be sexy. She has to be young. In the age of hypersexualized femininity, where womanhood is commodified into an advertising tool, many have observed that obsession with youth has taken a horrific turn. Increasingly, childhood is sexualized. Not “childhood” in general, but girlhood specifically. Companies sell padded bras for toddlers, fashion spreads depict heavily made-up girls wearing fishnets and high heels, and the pornography industry rakes in the majority of its profit from the “barely legal” genre and films that create the male fantasy of the sexually available babysitter, cheerleader, schoolgirl, girl next door, daughter, sister, etc. It’s not enough that sex sells — it’s young sex that sells. I’m sad to report that PETA is on board with this trend as well. Most of PETA’s models are thin, white, young, and sexualized. Some are not even legal. In July 2013, 17-year-old Dionne Bromfield was featured in a campaign wearing a skirt and high heels with her hand on hip and parted lips. Also in July 2013, PETA launched a new advert that depicts 16-year-old musician Samia Najimy. The girl is shown wearing a tight tank top and tight jeans. Lips parted, legs spread, her hand lingers in her tousled brown hair. The text reads: “Vegans Go All the Way.” Even creepier is that PETA is quick to point out the young age of these girls. Announcing the Samia campaign, the PETA blog named her their “youngest pin-up.” In the post, PETA writes that they normally wait until people turn 18 before asking them to star in provocative ads, but not anymore. When they do wait, they don’t wait very long. The then 19-year-old Christian Serratos appeared in a nude advert against fur. Touching her breast, she arches her back against a tree, naked and alone in a forest. This is teen pornography in the name of Nonhuman Animal rights. Is it really doing any good for Nonhuman Animals? Just as important, is it doing harm for women and girls? For comparison, Justin Beiber’s ad shows how male and female teens are depicted in very different ways by PETA (and most advertising for that matter). Update: Samia reveals in a Yahoo! Shine interview that PETA had originally planned for the 16 year old child to be posed on a bed in sheets.